Les is also known for his negotiating tips which are often the topic of his media appearances on The Today Show, Yahoo! Financial Fit, Good Morning America, CNN Your Money, and more. For that reason, he continues to be sought after for speaking engagements, sales training seminars, and financial guidance by media and news outlets such as The Detroit News, USA Today, Fox Business, Forbes Magazine, and more. Les remains an astute observer of economic trends that are the pulse of any city across the country. The shop featured in The TruTv show 'Hardcore Pawn' Hardcore Pawn is an American documentary reality television series produced by Richard Dominick Productions and RDF USA (later Zodiak USA) for truTV about the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop on W. Les and his son, Seth, continue to work at the Detroit location. Located just south of iconic 8 Mile Road in Detroit, this flagship location served as the backdrop for the successful Hardcore Pawn television show that he filmed alongside his children, Ashley and Seth. Years later, Les moved American Jewelry and Loan to its present location, an expansive showroom and storage facility, more than 50,000 square feet in size. Les continued to hone his skills in negotiating, sales, and customer service which eventually led to opening his own store with the support of his wife Lili.
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